Snug Mug, The Wagon
When the air turns cold and the market lights come up, The Wagon trades cold brew for hot chocolate — slow-stirred cocoa, served from our trailer at winter markets across New Brunswick.
Hot Chocolate, Poured on the Trail
Snug Mug is our seasonal hot chocolate service — the same horse-trailer bar, reimagined for winter. We pull into holiday markets and Christmas craft fairs with a steaming pot of cocoa, house-made toppings, and a lineup of flavours built for cold mornings and string lights. Find us under the market canopy, mug in hand.
Three Cups to Warm You
The Cocoa Caravan
Our signature cup — slow-stirred dark cocoa, finished with a toasted marshmallow and a pinch of flaked sea salt.
Maple Snowfall
New Brunswick maple kissed into brown-butter cocoa, topped with a cloud of whipped cream.
Peppermint Trail
A festive classic for the market trail — peppermint-steamed cocoa under a crown of crushed candy cane.
At Winter Markets Across New Brunswick
Snug Mug travels with The Wagon to holiday markets and Christmas craft fairs each winter. Follow along on Instagram for the season's market schedule — we post each appearance, weather calls, and the flavour of the week. Come early, stay warm, and bring a friend for the trail.
Hot chocolate, to-go
Book The Wagon for a Winter Event
Snug Mug is available for private winter gatherings, corporate holiday parties, and market bookings across New Brunswick. Bring the trailer — and the cocoa — to your celebration.